Turn solo demand into booked travel.
When double-occupancy pricing stops a booking, give travelers another path: split the cost with a compatible traveler instead.
They wanted the trip.
The economics stopped them.
Traditional travel infrastructure was built around double occupancy. For a solo traveler, that can mean paying for the empty side of a room or cabin.
The result is not always a lower-value customer. Sometimes it is a high-intent customer reaching checkout and deciding the trip no longer makes financial sense.
And traditional recovery does not solve the problem
Abandoned cart email
Brings the traveler back to the exact same price that caused them to leave.
Retargeting
Shows them the same inventory they already walked away from across the internet.
Discounting
Can recover demand, but requires the property to sacrifice rate and margin.
Roamate introduces a fourth option.
Change the economics for the traveler without requiring the supplier to discount the room. Two compatible solo travelers can share the cost of inventory that was already priced for two.
The Solo Tax is only the revenue you can see.
Hospitality earns billions from single supplements and double-occupancy pricing. But that only counts the solo travelers who accept the higher price and book anyway.
It does not count the travelers who leave.
Estimated annual Solo Tax paid
Roamate's market model estimates more than $60 billion is paid annually by solo travelers across shareable travel costs such as hotels and cruises.
Modeled booking demand left behind
Roamate’s market model estimates approximately $360 billion in potential solo travel demand may be lost before booking when double-occupancy economics become a barrier to conversion.
$60B+ estimated Solo Tax paid
$360B modeled solo demand at risk
The bigger opportunity may not be charging solo travelers more.
It may be converting more of them in the first place.
Roamate market model based on published solo travel, accommodation, cruise, pricing and checkout-conversion data. Figures are modeled estimates intended to illustrate potential market scale and do not represent guaranteed recoverable revenue. See the underlying data, assumptions and methodology.
Intercept demand before it disappears.
Roamate is designed to sit between “I want this trip” and “I cannot justify paying for two.”
Traveler reaches cost barrier
Encounters double-occupancy pricing that makes booking unattractive.
They choose Split Cost
An embedded option gives them another path before leaving.
Roamate matches
Matching incorporates trip alignment, compatibility, and trust tools.
Return to booking
Matched travelers return to complete the booking.
We are not another acquisition channel.
You already acquired the traveler.
They searched. They selected the inventory. They reached the buying decision.
The problem is what happens next. Roamate works on conversion leakage, not traffic generation.
The Solo Conversion Layer creates a new recovery path:
What could recovered solo demand be worth?
Adjust the sliders to estimate the opportunity based on your property metrics.
Model My Property
Adjust sliders to estimate value.
425 abandoned travelers × 3 nights × €125
106 recovered guests (53 shared rooms)
106 guests × €50/day × 3 nights
Protect the rate. Increase occupancy. Grow RevPAR.
More converted solo demand gives revenue managers another lever beyond discounting.
Revenue management has always required a balance between ADR and occupancy. Lowering rates can help fill rooms, but at the expense of ADR. Protecting rate preserves pricing power, but can leave inventory empty when travelers cannot justify the cost.
The Solo Conversion Layer™ introduces another path. Roamate converts high-intent solo demand that might otherwise abandon into shared bookings. The traveler gets more accessible economics while the property can preserve the full room rate.
That means revenue teams can increase occupancy without automatically sacrificing ADR.
See what that means for RevPAR
65% Occupancy
without lowering ADR
80% Occupancy
Illustrative scenario showing the relationship between ADR, occupancy and RevPAR. Actual results depend on property demand, inventory, conversion and deployment strategy.
And the upside does not stop at the room.
When Roamate recovers a booking that otherwise would have disappeared, the property can gain more than room revenue. A shared booking can also bring two spending guests onto the property, creating additional revenue opportunity across food and beverage, spa, activities, experiences, upgrades and other ancillary spend.
Protect ADR
Convert demand without making discounting the default recovery strategy.
Increase Occupancy
Turn high-intent solo shoppers who would have left into booked room nights.
Grow RevPAR
Higher occupancy at a protected rate improves revenue generated by available inventory.
Increase TRevPAR Opportunity
More guests on property create additional opportunity beyond the room.
Better property economics create more flexibility for the solo traveler.
Today, solo travelers are often asked to absorb the economics of inventory designed around two-person occupancy. That pricing helps properties protect revenue when one person occupies a room or cabin that could otherwise generate revenue from two.
But if a property can convert more solo demand, increase occupancy, protect ADR, grow RevPAR and generate more ancillary spend, the revenue manager has more room to maneuver. They can decide when to protect rate, when to activate shared occupancy, and when more competitive private-solo pricing can make commercial sense.
The Solo Conversion Layer can make properties less dependent on asking one solo traveler to carry the economics of two-person occupancy.
A New Era of Solo Travel
Higher occupancy. Protected rates. Stronger RevPAR. More flexibility for solo pricing.
The Solo Conversion Layer™ is designed to do more than recover abandoned bookings. By improving the economics of serving solo demand, Roamate can give travel companies greater flexibility to rethink how travelers are priced when they choose to travel alone.
Better economics for hospitality can ultimately mean better economics for the solo traveler.
One recovered booking can create more than room revenue.
Hospitality economics do not end when the room is booked. When a shared room contains two guests rather than one, the property potentially gains two spending wallets (TRevPAR).
Food & Beverage
Restaurants, bars & cafés.
Experiences
Excursions & activities.
Spa & Wellness
High-margin services.
Upgrades
Packages & add-ons.
One conversion layer. Different applications.
Hotels & Resorts
Give a solo guest encountering single-occupancy economics another option before they abandon.
- Shoulder-season conversion
- Resort & destination stays
- High-ancillary properties
Cruise Lines
Single supplements make the problem visible. Create another path for travelers willing to share.
- Specific sailings & categories
- Targeted departure ports
- Optimize booking windows
Booking Platforms
Add a new response to solo-price abandonment without becoming a roommate platform yourself.
- We handle compatibility & trust
- You remain the booking platform
One layer across the booking journey.
Roamate’s patent-pending Solo Conversion Layer™ is being developed as API-first infrastructure that connects with existing reservation systems, powers the Split Cost experience, and creates a foundation for agent-led booking as travel commerce evolves.
API-First Layer
Surfaces through Split Cost today while supporting additional booking channels as commerce evolves.
Partner-Controlled Inventory
Determine where and when the experience appears across properties.
The checkout is changing. The problem isn’t.
Today, a traveler encounters the Solo Conversion Layer™ through a Split Cost option. Tomorrow, an AI travel agent may search inventory and build the trip. Either way, one traveler wants inventory priced for two. Roamate gives booking systems another answer.
A traveler reaches checkout. The partner surfaces Split Cost when solo pricing creates friction.
An AI agent queries the Solo Conversion Layer directly to check eligibility and matching.
Future agent-enabled capabilities will depend on partner integrations, traveler authorization and the evolution of AI booking standards.
The economics only work if travelers actually want the match.
A solo traveler doesn't just need another person going somewhere. They need someone they could realistically travel with. Compatibility matters.
Roamate matches travelers based on trip style so potential Roamates evaluate alignment before committing.
Trust infrastructure includes:
- Identity and profile signals
- Traveler compatibility (Vibe Check)
- In-app communication
- Optional background checks
- Cleared to Roam™ status
Frequently Asked Questions
Is the Solo Conversion Layer live today?
Roamate is currently developing the B2B layer and forming pilot partnerships targeted for Q1 2027.
Do partners have to discount inventory?
No. Compatible travelers share the economics of inventory already designed or priced for multiple occupants.
Does Roamate replace our booking engine?
No. The model sits on top of existing reservation infrastructure and returns matched travelers to your booking path.
Ready to join the pilot?
Fill out the form below to connect with our team.
Roamate™ is an award-winning global travel brand changing the way the world travels solo. Built to End the Solo Tax™, it connects compatible travelers to create a new way to roam: solo but shared.
Links
Roamate™, Cleared to Roam™, and End the Solo Tax™ are trademarks of Roamate, Limited.
Cleared to Roam™ is an optional, annual criminal background check feature designed to increase trust among travelers. It is not a guarantee of safety, character, or behavior, and does not replace personal judgment or precautions.